Transformers
The Transformers Facebook page is home to a very active and vocal fanbase. We were tasked with tapping into that enthusiasm for a first-of-its-kind vote to determine the next Titans-scale toy. A campaign-style visual was created for each prospective character while supporting copy made their case through deep references to the lore.
Furby
To capture the fun-loving spirit of Furby, we placed the toy in situations where Furby's unique outlook led to silly misunderstandings.