L.L.Bean S’more Out of Summer

For their summer experiential campaign, L.L.Bean wanted to create a piece that could be shared both on-site and digitally. The Guide to Getting S’more Out of Summer is part Mad-Lib, part journal and part sticker book, a way to encourage everyone to get outside and enjoy the dogs days before they pass. I created content and copy for The Guide and on-site signage.

CLIENT: L.L.Bean
AGENCY: Jack Morton